Google to offer click-fraud protection

In the start of the next month Google will offer advertisers to prevent there ads will be showed to their competitors, so they can't click them.

In some cases competitors are suspect for hiring people to click ads or have program to click tem so the price for the ad is going to be high.

To stop this Google will offer its advertisers to specify witch IP addresses, ads can’t bee showed to. Furthermore Google will show how much the advertisers can save by filtering click-fraud.

Google will also offer a standard interface where advertisers can report click-fraud and request an investigation.

Both Google and Yahoo have made agreements in trials about this.

Read more here: Google to offer click-fraud protection